Marketers from Retail website face a challenge whether to  go with the basic organic (true) Search Engine Optimization (SEO) or put the money on Ads that show up along side on the search engines like Google? According to a study by Engine Ready, an Internet Marketing Company, suggest that the visitors who get to retail sites through sponsored links are more likely to buy than those who clicked your organic results, and they also spent more, the average order of a paid linker was $11higher, at $ 117.06. Jamie Smith, the chief of Engine Ready, speculated that the online shoppers are not that interested in organic (true) search results where more the content of the website better than the organic marketing.  So the shoppers are more interested in the retail company which invest more on the paid ranking.