I love competition specially on Search Engine Optimization (SEO) rankings. Seo is a science of observation, analysing, and what works for others knowhow. There is no wrongs and rights. I love competing against anyone on anything sometimes even with me. For the last few years, one of my specialization is competive webmastering. My personal website Saurav Pro is doing pretty well on search engines like Google, Yahoo and Bing and got a chunk of my web development and SEO business through this process. I will share with you some of my observations on SEO:
(1) Imitate what they Do: The first thing is to get a complete analysis of the numbar of external links your competitions has and imitate those so that your website is listed on the same directory as your competions has. That includes if your website is linked with Wikipedia try to get your as well, if your competition has paid for Yahoo Directory Listing you should do it and also if they had local regional directory listing please make sure you have your website listed on them. The point is in order to beat your competition you need to imitate all they do and beyond.
(2) Grab the Easy Links they dont have: With link building there is two school of thoughts (a) quality links and (b) links quantity. I agree to both. Since it’s easy to get junk links from sites like Twitter, blog comments, forum profiles, wikis, etc, go get those links! When you’re burnt out with those junk links, move on to the next step. Don’t discount quantity.
(3) Start getting the difficult links: For the last couple years I’ve been observing this interesting trends. Right now I see a site that is 6 months old with 4k links, PR 2 ranked #4. Below it is a 2 year old site with 29k links, PR 6 ranked #9. Why does that new site outrank that older better linked site? Link quality. This site went the extra mile to get links.
(4) Make the quality links if you can’t find them: If you are burnt out of quality links. Make your own quality links by building a network of links between sites. As a web development company we give our clients a interlinked network of links. In other works creating my own network of quality links which been rated pretty high by Google, Yahoo and Bing.